What do you get when you put a camera, projector and computer inside a lightbulb? An ingenius bit of interactive augmented reality on any surface…
A film presenting a terrifying and intriguing look into the future of AR.
Last weekend I had the pleasure to be part of the first GameHack event in London. GameHack is a “hackathon” where groups of people try to make a game in 24 hours between Saturday and Sunday. It not only involved programmers but also designers, graphic artists, illustrators and musicians. The event took place at Pinewood Studios.
This has nothing to do with advertising but shows how quickly concepts known from science-fiction stories are becoming a reality.
A couple of days ago a group of billionaires, scientists and engineers announced a very ambitious projects which could become the most important enterprise in human history: they are planing to send machines into space that will mine asteroids in order to extract valuable metals and chemicals.
Are we here already? Can a computer really recognise real objects?
I remember first using a self checkout terminal a few years ago. I secretly was very excited about it.
Of course.. the novelty has worn off now and it’s just another way of paying for your goods.
Fujitsi were looking into ways of improving the POS experience a year or so ago with this rather advanced self checkout 360 degree scanner.
Ad agency Hakuhodody created a new iPhone app that “controls” your dreams. The idea is simple: whilst you’re sleeping, the app will play sounds to provoke your brain to dream about certain things.
John Elfreth Watkins made some astonishing predictions 100 odd years ago.
And whilst some of them were a little off the mark (strawberries as big as apples!), he totally hit the mark with Photographs will be telegraphed from any distance, wireless telephones around the world, and vegetables will be grown with electricity.
We thought it was only appropriate do put our own twist on this.
KLM are introducing a way of using social networks (namely facebook) to seat people with similar interests together. There is speculation that is could end up being a subtle matchmaking service!
It’s funny when you see a new technology being introduced while, probably due to watching a lot of science-fiction films, you have this uncanny feeling that you’ve seen it before and it should have been invented ages ago. This is what I felt after seeing Samsung’s interactive transparent window display.
This might disappoint fans of The Jetsons, but Toyota doesn’t seem to think we will be using flying cars in the future. Instead, it is focusing on “classic” cars and how can they interact with the environment. In this short video, Toyota presents different concepts and technologies that might be used in the coming decades. One of the most interesting concepts is wireless charging and using the car as a display to show advertisements (I assume you get something in return, like a free coffee?). The video might be a tad clichéd, filled with happy people wearing white, interacting with bright and colourful objects, however it’s still worth a look.
Have you ever got lost in a shopping center? So many floors, so many places… Where’s the toilet? Well, have no fear – Google has improved their Google Maps technology by introducing indoor maps of buildings like shopping centers, airports and stations. At the moment they’ve partnered up with retailers in USA and Japan, but soon this technology will be usable in other countries too.
Little Printer is, as the name suggests, a little printer. It looks like one of those receipt printers you can see in Tesco, but it’s a lot more than that. It is wirelessly connected to the internet and can print you your own, personal “mini-newspaper” with news stories and (theoretically) interesting ads.
The concept of the second screen has grown to become a reality through 2011. This is the same, but different. Taking the idea Pirata had to the next level, but controlling a first person shoot em up using your iPhone!
Large, interactive, holographic screens; ubiquitous AR and motion detection; transparent displays. This is the future envisiged by Microsoft presented in this brilliant video.
Buying clothes that fit perfectly just got a lot easier (especially for women). Bodymetrics, a London-based company, launched the world’s first fill 3D body scanner. It is suppose to revolutionise the way people buy clothes and can be seen in New Look in the new Westfield shopping complex in Stratford.
The clever folk at Microsoft Research Labs came up with a 3D interactive holographic desk, which you can interact with using your hands. You can pick up and move 3D objects which are visible via a see-through display. Have a look at the video to see it in action!
So, you’re wandering around London, taking pictures of different monuments like the Big Ben. You go back home, transfer your pictures to your PC and suddenly realise, that the Big Ben has a strange image displayed on its surface? Is it a ghost? Definitely not, don’t be stupid, but it might have been… the Image Fulgulator!
Carnegie Mellon University in conjunction with Microsoft Research created a novel wearable device that enables interactive, multitouch input on everyday surfaces. This means that any wall, table, objects like notepads or even your hands can turn into interactive “screens”.
A clothes shop in Shibuya, Japan called 109 Men’s has introduced interactive clothes hangers which are used as triggers to provide customers with fashion tips and suggestions. Content is played on a screen above the hangers after the they get picked up by an unsuspecting shopper.
Strange.. it was only the other week I was commending the timely nature of the electronic bus countdown boards in London- chatting to my flatmate as the bus arrived.. ON TIME AGAIN! according to the countdown timer. This is a revelation by the way, to any of you non UK residents. In the UK, everything [...]
The home of the future is finally here! UK energy company British Gas, is rolling out Smart Home, a system to allow you control appliances remotely though your mobile phone. The star of the show is the remote controlled thermostat, enabling you to turn on your central heating remotely using an app or even text message. It [...]
Another great Chrome Experiment (requires Chrome 14+). Plink is a “multiplayer music experience” where you click and create music on the screen with other users. What’s great about it is that you form a “band” with complete strangers and spontaneously create music.
Yet another alternative to developing an app that customers need to download. Tokyo Rail has developed a special information service for their Tokyo Yamanote line which can be accessed on smartphones via an on-board Wi-Fi network.
Well we like this.
Of course, just because it’s called a touch screen doesn’t mean we have to touch it with our fingers.
No doubt we will see more things like this. The smartphone and tablet is a great distraction device for children.
Neo-Nazis in Germany were given free T-shirts at a recent right-wing extremist rock concert. The black shirt had a skulls and bones logo and a slogan which said “Hardcore Rebels: National and Free”. However after one wash the t-shirt revealed a secret message.
YesYesNo has created an impressive visualisations of runs performed by Nike+ shoe owners. The end products is a “light painting” formed by all the routes that the runners have followed.
String DNA is an interesting generative art application that creates visualisations based on text inputted by the user. It can use any collections of characters, numbers and symbols and will create a unique art piece for every combination.
Toyota has released an app that provides kids with entertainment while they sit in the back of the car. It works like most GPS navigation apps but it’s played like a game where you can score points and collect prizes.
KDDI R&D laboratories has created the first mobile game which incorporates neural science. Players wear a headband-like headset which is then connected to their phone. The technology was shown at the International Modern Hospital Show.
I have recently started spotting NFC posters in London. You are suppose to “touch” the poster with your phone and it will redirect you to a website. The only problem is that I don’t know anyone if an NFC-enabled phone.
So, Google has properly entered the social networking business, heh? Their latest baby, Google+, has been surrounded by a lot of hype lately, even though it is not open to the public yet (although people have found ways of inviting their friends to join it). Many say that creating another Facebook is a fruitless endeavour, however this isn’t the case if you’re Google.
But is this really just another Facebook, or is it much more then that?
SVK is a comic book, illustrated by Matt Brooker, which contains hidden messages which are only visible under UV light. The idea is that you can read thoughts of the characters in the comic book, revealing more information about the plot.
Buy your groceries in a virtual subway store! Well, I would find it weird to if I were to buy fruit & veg on my way home on a London Underground station, but this is a pretty cool idea.
Rave, techno, acid house, drum and bass, the inevitable, imaginable and the inconceivable in Creative Technology..
Guys at Laan Labs have created an 3D video demo using Kinect and AR. It simply displays the 3D data read by the Kinect sensor onto a flat surface where the tag is placed. We have posted a similar concept earlier. A simple mashup, but still cool to watch.
This is a nice idea. A site to help educate clients about digital and dispel any digital myths. Is it going to seem a bit rude and smarmy sending this on to clients?
Finally Facebook allows you to tag “fan pages” in your photos (that is, pages within the categories of brands, products or people). This feature will be rolled out during the next couple of days.
480 pairs of Chuck Taylor All Star used to create a “screen” to play Space Invaders. Obviously it’s just a gimmick as it’s actually difficult to make out what’s on the screen (mind you, it’s made out of shoes) but still, quite cool to watch!
You may have heard about E-Ink Screens, the technology used in e-book readers like Kindle for low-power displays that look like print. Here’s the same technology used on a piece of paper! A screen that you can crumple!
Star Wars holograms have always been at the forefront of boys minds, and they will be until they are truly invented… what, in about 3 years?The stuff of science fiction is nearly here. Check out this video.
It’s quite a surprisingly modern way of broadcasting information to the public… don’t you think?
It’s true! Check into this bog ad, and it dispenses dog food. I guess it’s a great way to let your dog show you how great it tastes!
Lovely campaign, using a special poster that develops through the day.. picking up peoples shoe dirt to reveal the message..
Not my sort of film (of course). However, this innovative use of Facebook Likes in a Video is interesting. http://chaletgirl.findanyfilm.com/
Interesting idea which bridges the gap between the digital and real world. Anyone can go to Hyundai i40‘s website and control (live!) light that reveal the car.
Syndyn is an Artistic Sports Game that ‘merges aesthetics, physical activity and entertainment’. Check out the video! Everything’s Tron-like!
You can’t see anything on this blank canvas, but when you take a picture with your smartphone, you can see a smiley face! What’s going on?
A very cool interactive display created by Marcel for a French boutique called Repetto.
Why not pop across to the British library to check these out one lunchtime…?
Can you imagine not having to pick up a card or key for your hotel room, but simply get your mobile charged up with the right stuff?
No, this isn’t another augmented reality demo – these boxes really glow and have flashing lights!
Interesting Flash, Twitter and Flickr mashup. NewSpeak is a project created by Immo Blaese. As new words are picked up every minute, NewSpeak will display the opposite meaning (antonym) based on an Orwellian scenario of doublespeak.
Yet another projection mapping project – but this one’s really cool! The whole room changes in a split of a second. Preview different designs, patterns, textures.
A very simple yet effective idea – people around the world tag street art using Google Maps and Street View in order to create “the world’s largest art collection”.
Another website showcasing what you can do using modern web technologies. Instead of scrolling down, you zoom in!
An intriguing visual digital installation which receives the newest images from flickr that get distorted, mixed and blended to pursue notion of sensory noise and portray memory and perception.
Noteslate – a very cool idea for a tablet that acts like a digital sketchbook – just write and draw on it and save every page on its hard drive!
Music video for Catalina, a track off the Chocolat EP by Moullinex, created using Kinect and Processing. Really cool visuals!
The mobile app uses something called screen hopping.. which listens to the soundtrack of the advert, so your mobile knows what part of the advert is playing. Then you can interact with the advert in real time.
These Japanese Vending Machines are just the latest ingenious incarnation of the classic Japanese vending machine. Also, if there’s an earthquake it apparently serves up a free drink (apparently). There’s a good reason to give it a good shake!
Interesting concept, which uses RFID tags embedded in shoes to interact with social networking platforms.
Interesting concept from Japan. Control music through a device that fits in your mouth.
These clever cloggs scientists have found a way of getting a chip onto a contact lense…
Yes yes we know.. ANOTHER video projection thingy.
BUT.. this one is voice controlled and a great example of 3d animation.
A terrifying insight into what we can now automate.
The video speaks for itself.
Really cool interactive window installation for the clothing company Worldwide Conspiracy
It’s only been out for a few months, so in case you were wondering what people have been doing with it, here’s a nice overview of Facebook places used in campaigns
Only a concept. However, this stamp, with disposable GPS and battery offers a glimpse of what could be possible in the future. Slap a GPS device on the local tabby who keeps eating all your flowers to find the owner!
Really cool ad which incorporates many different pieces of software in order to create an animation showing the power of multitasking on Intel’s multicore processors.
Top 10 videos on YouTube, 2010. Double rainbows? Bed intruder? Annoying oranges? The Old Spice guy?
This project, created by Oliver Kreylos, uses two Kinect cameras to capture someone’s image, then streams the 3D image over the internet.
Time for some laser graffiti – clean & neat, eco-friendly, glows in the dark and does not destroy anyone’s property.
Thanks to Kinect and modern technology, geeky air guitarist who whish they were rock stars can be even more geekier with this virtual air guitar!
A really cool app that translates Spanish signs into English – live! Imagine being able to translate everything, instantly, just by using your phone – this might happen soon!
We’ve been planning, wiring coding and streaming…. We took delivery of the department’s first Arduino Board. It’s all been rather exciting… and here are some choice moments from the first steps…
Yet another cool HTML5 website which unfolds a story whilst you are scrolling down. Check it out!
Interesting video about creativity, the future and technology with visual Futurist Syd Mead (“Blade Runner,” “Aliens,” “Tron”).
New concept phone from BlackBerry that reacts to your emotional state.
You can buy any image on the website as a TSHIRT!
It’s a lovely idea, and really innovative execution of a bookmarklet.
It’s difficult to explain what exactly this project does… but it is really creepy stuff!
An interesting article by Danielle Sacks. “Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.”
It’s cold outside, so how about.. the world’s first ice touchscreen!
A mashup that visualises how long it takes to travel from your position using public transport.
Lovely little campaign by the inimitable Uniqlo – I want to be doing stuff like this!
Yet another Kinect hack. This is truly amazing. Imagine the possibilities… live 3D view… some stuff we’ve been looking at with Haagan Dazs could work really well with this.
An interactive book describing all the magic behind the Internet.
For all those Gorge Lucas fans out there, the first Star Wars augmented reality game!
Theo and Emily take the idea of “shadow puppetry” a bit further using a projector and a bit of Kinect magic
An interesting vision of how learning instruments, and, well teaching in general may change in the future with the help of augmented reality
Now very quickly… Remember this tadpole action?
Did anyone manage to get down to the Imagination building round the corner on Monday for this projection mapping by the Vienna Tourist board?
Time Magazine have already noted their 50 best inventions of 2010
3D 3D 3D! iPhone and 3d peripherals seem to be getting popular. And if that’s not good enough… how long till these things find their way into our lives?
Talking of mobiles, here’s a nice stash of stats for you and a great, if slightly technical apps vs web apps presentation, well worth your time.
If you’re concerned about getting S.A.D. this winter, researchers at Harvard have been engaging people over mobile to help them understand what makes them happy.